Joseph Campbell talks about the hero's journey. Not the fantasy version with glowing swords and chosen ones, but the inner path—where the forest is dark, the signs are vague, and the only guide is your gut. He said, "You enter the forest at the darkest point, where there is no path." Not because it's brave or
romantic, but because anything with a clear trail has been walked before. And you're here to carve your own.
Today, with AI building alternate realities faster than we can comprehend, there's pressure to conform. We're told to optimise, to scale, to replicate what works. But here's the paradox: the more efficient the world becomes, the more vital it is to be wildly, unmistakably human. Not just functional. Alive.
That's what makes the unknown so crucial.
Individuation, Carl Jung called it. Becoming who you actually are instead of who you were trained to be. It's messy. It's painful. And it can't be crowdsourced. Algorithms won't do it for you. GPT can spit out a hundred articles in your voice but can't walk your path. That's still your job.
We fear the unknown because it
feels like failure. But what if it's actually the threshold of transformation?
When I look back, the clearest moments of my life weren't the ones where everything made sense—they were the ones where I felt most uncertain but most alive. Whether it was ditching security to chase storytelling or stepping into the terrifying freedom of building something new, that tension between fear and freedom was the signal. I wasn't lost. I
was forging.
The world now—our world—isn't built for neat journeys. The rate of change is breakneck. Industries shift overnight. Stories are told by machines. The old roads don't lead anywhere familiar. So maybe that's the sign you're in the right place.
Don't fight the discomfort. Lean into it. Use it as confirmation that you're not following someone else's map. You're drawing your
own.
If you can't see what's ahead, good. That means you're the one creating it. That means you're still alive, still dangerous, still writing a myth that's yours alone.
Your story is unfolding in real time.
And you are the only one who can tell it.
Try not to forget, like I
did.
Peace, love and power.
