How to Be a Category of One.🥇🥇🥇

Published: Thu, 11/24/22

“No One Ever Made a Difference by Being Like Everyone Else.”

— PT Barnum

When I realised that I could create a Category of One for my writing, that was when the game changed for me. Knowing that I could add my unique flavour to genre fiction without being a knock-off of someone else’s style gave my work a new lease of life.

Your Uniqueness can Make Some People Crazy.

Once I knew it was possible to do it, I began to look for ways to do it better. It was slow going, but I learned something else in the process. You can be a Category of One in your own life. Apply it to any significant area of life consistently, and positive change is inevitable.

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For my writing, I knew to become a category leader would take time, and although it would be a personal success, it didn’t necessarily mean it would be a commercial one. Still, I was willing to make that sacrifice for what I believed in. Developing my voice and creating unique stories was easier for me than maintaining consistent focus and building community, but if I wanted to be a Category of One someday, it had to be done.

Wired co-founder Kevin Kelly came up with the concept of 1000 true fans, stating that by finding 1000 people who value your uniqueness, you can carve out a meaningful career. I’ve talked about this before, and I’ll keep referring back to it because the concept is so simple yet powerful.

Being able to bring all the elements together so you can be considered a Category of One Writer is no mean feat. But what did I expect if I wanted to achieve something of value? It’s going to be hard, and years later I’m still working on changing the perception of the marketplace through my stories.
As I said, tough.

So what about you, Gentle Reader? What area of your life could make you a Category One person?
Remember this:
You have the potential to be a Category of One person because there is no one, NO ONE, like you! And if you would finally own that, really OWN IT, you’d be driven to carry that uniqueness into some other aspect of your life.
How?
You choose.

What makes you unique? We all have at least a superficial grasp of what makes us special. Category One thinking requires you to pin down what that really means. You need to sit down with yourself and give that question your undivided attention. That thing you have discounted, discarded, ignored or feared may well be what differentiates you from eight billion people on earth in a meaningful way.
You can’t make a dent in the world by being someone else. You must find that spark that only you can light and use it to ignite your world.

Ignite your book world.
Ignite your work world.
Ignite your business world.
Ignite your family or community world.

Don’t watch what others are doing.
Show up and do you.
Many people are just bouncing around society, not knowing they can make a difference.
From birth to death, they end up unchanged. All they’ve done is be someone else, blend in, leave no mark and be forgettable.
Discover what your thing is and what makes you a Category One person.
Make that Dent.
Do it now.
What are you waiting for?

Be your own hero.